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Wella Color Charm - Liquid Creme Haircolor - #50 Cooling Violet

by Wella
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SKU: B53156 UPC: 381519047671

• Long-lasting, fade resistant results with LiquifuseT technology
• Excellent gray coverage covers the most resistant grays
• Economical 1:2 mix ratio
• Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
• Up to 60% more conditioning than the leading competitor
• Up to 43% more shine (vs. untreated hair)